Why talk about the panettone packaging when it’s been more than a month since Christmas?
First of all, because we are not just talking about a normal panettone, but the one from Laboratorio di Niko Romito, and because this packaging has a lot of shared values.
The search for functional beauty, the continuous direction towards innovation that stems from curiosity and passion, the conviction that creativity must always know the end-goal so as not to become self-congratulatory.
From the idea to the product – never the opposite. Every recipe by Niko Romito is the result of a process which brings together intuition, necessity, pause and reflection. The “perfect timing” is that little bit that must always be respected to reach excellent heights.
The same goes for FVL: we want packaging to be, first and foremost and above all, a suitable solution. Created to accommodate, protect and enhance a product and the brand it represents.